California Housing Finance Agency 2011-2012 ANNUAL REPORT

SUPPORT SERVICES

 

Marketing Division


The Marketing division uses advertising, promotion and public relations to increase awareness of and accessibility to the Agency’s products among lenders, real estate agents, builders, developers, localities and first-time homebuyers.

California Housing Finance Agency

THE NEW SAN FRANCISCO - OAKLAND BAY BRIDGE

The new Eastern Span for the San Francisco - Oakland Bay Bridge is set to open to the public Labor Day 2013 at an estimated cost of $6.3 billion. It is designed to withstand the largest earthquake expected over a 1500 year period, and it is expected to last at least 150 years with proper maintenance.

Accomplishments - Marketing

 

  • Secured media placements worth almost $1.06 million and reached 33 million people for CalHFA and the Keep Your Home California program
  • CalHFA Leads Program Call Center responded to 2,896 incoming calls
  • CalHFA web site had more than 3.3 million page views
  • Completed more than 600 internal and external communication project requests