The Marketing division uses advertising, promotion and public relations to increase awareness of and accessibility to the Agency’s products among lenders, real estate agents, builders, developers, localities and first-time homebuyers.
- Secured newspaper and media stories reaching about 2.5 million.
- CalHFA Leads Program Call Center responded to 1,839 incoming calls.
- CalHFA website had more than 3.2 million page views.
- Completed more than 500 marketing and communication project requests.
- Integrated with the Department of Housing and Community Development’s Communications division in first phase of inter-departmental collaboration.