Support Services

Marketing

The Marketing division uses advertising, promotion and public relations to increase awareness of and accessibility to the Agency’s products among lenders, real estate agents, builders, developers, localities and first-time homebuyers.

Accomplishments

  • Secured newspaper and media stories reaching about 2.5 million.
  • CalHFA Leads Program Call Center responded to 1,839 incoming calls.
  • CalHFA website had more than 3.2 million page views.
  • Completed more than 500 marketing and communication project requests.
  • Integrated with the Department of Housing and Community Development’s Communications division in first phase of inter-departmental collaboration.
Hand holding cog with image of fireplace inside