Support Services

Marketing

The Marketing division uses advertising, promotion and public relations to increase awareness of and accessibility to the Agency’s products among lenders, real estate agents, builders, developers, localities and homebuyers.


Accomplishments

  • Secured 150 newspaper and media stories reaching about 5 million Californians.
  • CalHFA Leads Program Call Center responded to 2,669 incoming calls.
  • CalHFA website had more than 3.8 million page views.
  • Completed more than 950 marketing projects and communication requests.
  • Continued focused collaboration with Department of Housing and Community Development’s Communications division.