Support Services

Marketing

Support Services

Marketing

The Marketing division creates and manages internal and external marketing and communications projects and promotes the availability of the Agency’s programs. Marketing works to ensure the Agency maintains a positive public image through consistent and professional communication, adhering to and enforcing the Agency’s brand and image standards.

Accomplishments

  • Secured over 140 newspaper and media stories and issued 10 press releases

  • More than doubled our Facebook followers, adding 680 new page likes

  • Posted 168 tweets, gained 392 new followers, earned 62,700 impressions and received 3,127 profile visits on Twitter

  • Generated more than 4.9 million page views, an increase of 1.1 million over last year

  • Completed more than 1,000 marketing projects and communication requests

2014
Revised and expanded Multifamily Conduit lending
2014
CalPLUS with ZIP mortgage loan introduced

Contact Us

marketing@calhfa.ca.gov

(877) 922-5432

P.O. Box 4034
Sacramento, CA 95812-4034