Business Development

Do you want to learn how to build your business with CalHFA? Need ideas on to how to reach out to first-time homebuyers? Call one of our CalHFA Business Development Representatives for tips, advice and other information. Our highly knowledgeable mortgage lending staff can help you with any of your business needs. 

Sharyl Silva, Business Development Associate (916) 326-8058

Leah M. Pears, Business Development Manager (916) 326-8044

If you would like a CalHFA representative to participate at an event please complete the CalHFA Event Request Form.  All requests are subject to staff availability. 

 

Conferences & Events

Date(s)	Event	Venue	Location
12/15	H.E.L.P. Housing Education & Loan Programs	SCCAOR	1651 N 1st Street San Jose, CA 95112

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Single Family Leads Program

The California Housing Finance Agency receives hundreds of phone calls and web hits every month, and in the past has directed callers and web visitors to branch offices of CalHFA Approved Lenders. In order to better serve potential first-time homebuyers, CalHFA has implemented the CalHFA Single Family Leads Program to direct callers to qualified CalHFA Loan Officers.

Visit the Lead Program page for details.

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Sales Tools & Marketing Materials

CalHFA produces many collateral pieces to both inform first-time homebuyers and help our lending partners with the CalHFA process.  Many of the pieces are in downloadable format for convenient printing.  You may also request large quantities from our Marketing division, although we ask that you pay for shipping.  Take a look at what we have to offer!

Visit the Sales Tools & Marketing Materials page for details.