The following materials were developed to support agencies in their print and social media marketing of the National Mortgage Settlement Housing Counseling Program. Posters/Flyers can be customized and printed, and social media toolkits provide content to use on the various social media outlets. The materials are available in a selection of languages to reach targeted audiences.
Print Resources
Download these materials in posters size (11x17) or flyer size (8.5x11) for placement in physical sites such as churches, community centers, clinics or private businesses with permission. They are available in different languages and can be further customized with your agency’s logo and contact information.
If you have created materials of your own to publicize the project and you would like to share them with other partners, please contact Melissa Flores at mflores@calhfa.ca.gov.
Social Media Toolkits
Download these social media toolkits to share on Facebook, Twitter and Instagram. The toolkits include graphics and pre-written captions as well as guiding principles if your agency would like to customize the captions. Languages other than English coming soon.
For Housing Counseling Agency/Intermediary partners:
Can't pay your rent or mortgage?
Worried about your rent or mortgage?
At risk of losing your home?
For other partners:
Find free counseling help at (800) 569-4287
Amplifying the messaging with reposts
Connect to CalHFA social channels and share reposts and retweets.
A note regarding development of outreach materials
It is important to be culturally aware while developing outreach materials to correspond with the appropriate audience. Be sure to evaluate proposed content for errors in research, data, statistics, language, cultural sensitivity, and diversity in images and videos.
