Video Library Leads Program for CalHFA Preferred Loan Officers
CalHFA recognizes loan officers who demonstrate their commitment to serving low to moderate income homebuyers with CalHFA first mortgage programs. Loan officers who have achieved the minimum number of closed and purchased CalHFA first mortgage loans will receive complimentary customer leads from CalHFA. These loan officers, called CalHFA's Preferred Loan Officers, will receive preferential listing on CalHFA's website and receive leads. CalHFA's Preferred Loan Officers with the highest volume of closed CalHFA first mortgage loans annually will be eligible to become a CalHFA Lending Hero. CalHFA Lending Heroes will be highlighted on our website with a picture and bio for all prospective homebuyers to see.
What is a CalHFA Lending Hero? How can I become a CalHFA Preferred Loan Officer and begin to obtain loan leads?
Am I Eligible to participate in the Leads Program?
What's required of me once I am accepted as a PLO to receive CalHFA leads?
How will I receive and respond to CalHFA about leads?
What happens if I don't follow up on the Lead or if I go on vacation and don't have access to a computer?
What happens if a caller complains about my service?
Molly Ellis, Training and Outreach Manger - 916.326.8680
Leanne Walker, Training and Outreach Specialist - 916.326.8690
Catherine Relyea, Housing Finance Associate - 916.326.8077
Leads Program Info - firstname.lastname@example.org
The Scenario Calculator helps you compare CalHFA loans to determine what loan scenario works best for your client.
Dates for October & November Lender Training have been posted
Program Bulletin #2022-09 - Forgivable Equity Builder Loan Updates to Combined-Loan-to-Value
Program Bulletin #2022-08 - Change in Extension Fees on CalHFA's First Mortgage Loan Products
Program Bulletin #2022-07 - Updates to the Maximum DTI
Latest Enews Announcements
Enews 07/14/22: CalHFA expands partnerships for the ADU Grant Program
Enews 07/12/22: CalHFA Celebrates Helping Thousands of California Homebuyers
Enews 06/30/22: Program Bulletin #2022-09
Enews announcements can be found on our Archived Page