Video Library Leads Program for CalHFA Preferred Loan Officers

CalHFA recognizes loan officers who demonstrate their commitment to serving low to moderate income homebuyers with CalHFA first mortgage programs. Loan officers who have achieved the minimum number of closed and purchased CalHFA first mortgage loans will receive complimentary customer leads from CalHFA. These loan officers, called CalHFA's Preferred Loan Officers, will receive preferential listing on CalHFA's website and receive leads. CalHFA's Preferred Loan Officers with the highest volume of closed CalHFA first mortgage loans annually will be eligible to become a CalHFA Lending Hero. CalHFA Lending Heroes will be highlighted on our website with a picture and bio for all prospective homebuyers to see.

What is a CalHFA Preferred Loan Officer?

What is a CalHFA Lending Hero?

How can I become a CalHFA Preferred Loan Officer and begin to obtain loan leads?

Am I Eligible to participate in the Leads Program?

What's required of me once I am accepted as a PLO to receive CalHFA leads?

How will I receive and respond to CalHFA about leads?

What happens if I don't follow up on the Lead or if I go on vacation and don't have access to a computer?

What happens if a caller complains about my service?

Contacts

Molly Ellis, Training and Outreach Manger - 916.326.8680

Leanne Walker, Training and Outreach Specialist - 916.326.8690

Catherine Relyea, Housing Finance Associate - 916.326.8077

Leads Program Info - calhfaleads@calhfa.ca.gov

Latest Videos

CA Dream For All: Which CalHFA Loan is Right for You?Thumbnail Which CalHFA Loan is Right for You?

Scenario CalculatorLoan Scenario Calculator

The Scenario Calculator helps you compare CalHFA loans to determine what loan scenario works best for your client.


News & Updates

Latest Bulletins

Program Bulletin #2024-05 - Dream For All Pre-Registration Portal

Program Bulletin #2024-04 - Updated Subordinate Loan Documents

Program Bulletin #2024-03 - CalHFA to Administer Next Round of Dream For All Shared Appreciation Loan Funding


Latest eNews Announcements

eNews 03/27/24: CalHFA Dream For All Pre-Registration Portal Opens Next Week!

eNews 02/20/24: CalHFA Announces Dream For All Phase 2

eNews announcements can be found on our Archived Page