Video Library Sales Tools & Marketing Materials

Borrower Marketing Materials | Loan Officer/Realtor Tools & Reference Materials

The following materials are grouped by their intended audience. Please scroll down or use the links below to view the pieces in each category to make your selection.

To download and print a PDF file of a marketing piece, click the link of the version you would like in the "Size & Link" column. Please note that when downloading files, depending on the size, you may experience a download delay before the entire PDF will appear on your screen.

Borrower Marketing Materials
Preview Description Download & Item Number
Making Home Possible

Making Home Possible

See how the California Housing Finance Agency can get you into your first home!

Paper Size: 11x11

English

Making Home Possible

Extra Credit Teacher Program (ECTP) Poster

CalHFA VA Program

This flyer provides a summary, features and benefits of the CalHFA VA program.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10X
English

CalHFA VA Flyer

CalHFA VA Fillable Flyer

#HO10X-SPA
Spanish

CalHFA VA Spanish Flyer

CalHFA VA Spanish Fillable Flyer

CalPLUS w/ ZIP Flyer

Lending Heroes Flyer

This flyer provides a general summary of benefits for using a CalHFA loan and reasons why our programs are affordable, dependable and possible. Hand out this flyer at your event to help you become a homebuyer's lending hero.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.
  • Fillable co-brand flyer that allows you to input information for two businesses.

Paper Size: 8.5x11

#HO101
English

Lending Heroes Flyer

Lending Heroes Fillable Flyer

Lending Heroes Fillable Co-brand Flyer

#HO101-SPA
Spanish

Lending Heroes Spanish Flyer

Lending Heroes Spanish Fillable Flyer

Lending Heroes Spanish Fillable Co-brand Flyer

HO101-KOR
Korean

Lending Heroes Korean Flyer

CalPLUS w/ ZIP Flyer

CalPLUS w/ ZIP Flyer

This flyer provides a summary, features and benefits of the CalPLUS w/ ZIP first mortgage, FHA and Conventional programs.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10A
English

CalPLUS w/ ZIP Flyer

CalPLUS w/ ZIP Fillable Flyer

#HO10A-SPA
Spanish

CalPLUS w/ ZIP Spanish Flyer

CalPLUS w/ ZIP Spanish Fillable Flyer

 

Cal-EEM Flyer

Cal-EEM + Grant Flyer

This flyer provides a summary, features and benefits of the Cal-EEM + Grant program.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10A
English

Cal-EEM Flyer

Cal-EEM Fillable Flyer

#HO10A-SPA
Spanish

Cal-EEM Spanish Flyer

Cal-EEM Spanish Fillable Flyer

Extra Credit Teacher Program (ECTP) Flyer

School Teacher and Employee Assistance Program (School Program) Flyer

This flyer provides a summary, features and benefits of the School Program down payment assistance program.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10D
English

School Flyer

School Fillable Flyer

#HO10A-SPA
Spanish

School Spanish Flyer

School Spanish Fillable Flyer

Extra Credit Teacher Program (ECTP) Poster

School Teacher and Employee Assistance Program (School Program) Poster

This poster provides a summary, features and benefits of the School Program down payment assistance program.

The poster is intended to be printed and hung at California schools, school districts in hopes of informing Teachers & School Staff of the School Program.

Paper Size: 8.5x11

#HO45 8.5x11
English

School 8.5x11 Poster

School 8.5x11 Fillable Poster

Paper Size: 11x17

#HO45 11x17
English

School 11x17 Poster

School 11x17 Fillable Poster

Paper Size: 13x19

#HO45 13x19
English

School 13x19 Poster

School 13x19 Fillable Poster

Mortgage Tax Credit Certificate Program (MCC) Flyer

Mortgage Tax Credit Certificate Program (MCC) Flyer

This flyer provides a summary, features and benefits of the MCC tax credit program.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10C
English

MCC Flyer

MCC Fillable Flyer

#HO10C-SPA
Spanish

MCC Spanish Flyer

MCC Spanish Fillable Flyer

MyHome Assistance Program (MyHome) Flyer

MyHome Assistance Program (MyHome) Flyer

This flyer provides a summary, features and benefits of the MyHome assistance program.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10B
English

MyHome Flyer

MyHome Fillable Flyer

#HO10B-SPA
Spanish

MyHome Spanish Flyer

MyHome Spanish Fillable Flyer

MyHome Assistance Program (MyHome) Flyer

Limited 203(k) Program

This flyer provides a summary, features and benefits of the Limited 203(k) program.

Flyer options include:

  • Standard printable flyer
  • Fillable flyer that allows you to input your contact information prior to printing.

Paper Size: 8.5x11

#HO10A
English

Ltd. 203(k) Flyer

Ltd. 203(k) Fillable Flyer

#HO10D-SPA
Spanish

Download Spanish Flyer

CalHFA and Listing Agents: a Great Team!

CalHFA and Listing Agents: a Great Team! Flyer

Provides a brief introduction to CalHFA product benefits to Listing Agents.

Paper Size: 8.5x11

#HO60
English

CalHFA and Listing Agents Flyer

CalHFA and Listing Agents Fillable Flyer

Ten Tips Flyer

5 Easy Steps to Buying Your First Home Flyer

A plain-language guide to the basic steps of homebuying, geared to the first-time homebuyer.

Paper Size: 8.5x11

#HO21
English

5 Easy Steps flyer (139KB)

#HO21-SPA
Spanish

5 Easy Steps Spanish flyer (140KB)

CalHFA MCC Recapture Tax

Home Financing For Disaster Victims

This flyer provides a summary, features and additional benefits for this program.

Paper Size: 8.5x11

#HO10A
English

Disaster Victims Flyer

Disaster Victims Fillable Flyer

#HO10-SPA
Spanish

Disaster Victims Spanish Flyer

Disaster Victims Spanish Fillable Flyer

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Loan Officer/Realtor Tools & Reference Materials
Preview Description Download & Item Number
Conventional Flow Chart

Loan Submission, Review and
Purchase Flow Chart for Conventional

This step by step chart displays the process of a loan file from reservation to purchase.

Paper Size: 8.5x11

#HO54
English

Conventional Flow Chart (96kb)

Government Flow Chart

Loan Submission, Review and
Purchase Flow Chart for Government

This step by step chart displays the process of a loan file from reservation to purchase.

Paper Size: 8.5x11

#HO54
English

Government Flow Chart (139kb)

Conventional Matrix

Conventional Loan Program Matrix

View details of all Conventional programs on one page.

Paper Size: 8.5x14

REV 01/01/19
English

Conventional Matrix (138kb)

Government Matrix

CalHFA Government Loan Programs Matrix

View details of all Government Loan Programs on one page.

Paper Size: 8.5x14

REV 01/01/19
English

Government Matrix (138kb)

Sign Rider 1

Sign Rider #1

Sign Rider Designs are intended for real estate professionals.

#Sign Rider 1
English

Sign Rider

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Scenario CalculatorLoan Scenario Calculator

The Scenario Calculator helps you compare CalHFA loans to determine what loan scenario works best for your client.

File Review Status

Updated 07/15/2019

Post-closing

News & Updates

Dates for August Lender Training have been posted

Program Bulletin #2019-17 - Fannie Mae’s Lender Letter LL-2019-06 effect on CalHFA

Program Bulletin #2019-16 - CalHFA to Open its Conventional Loan Programs to all Mortgage Insurance Companies

Program Bulletin #2019-15 - CalHFA to Offer the HUD Section 184 Loan Option on its FHA Loan Programs

Enews announcements can be found on our Archived Page

Suspense Inquiries

For suspense items, refer to our MAS

Files in suspense status will only be reviewed once all suspense items are uploaded into MAS. Files are reviewed in date order and are given a rush review.

Tips for Doc Draw & Closing:

Did You
Know?

Lenders receive a 1% Service Release Premium in addition to the origination fee on all CalHFA first mortgages!