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Video Library Sales Tools & Marketing Materials
Borrower Marketing Materials | Loan Officer/Realtor Tools & Reference Materials
The following materials are grouped by their intended audience. Please scroll down or use the links below to view the pieces in each category to make your selection.
To download and print a PDF file of a marketing piece, click the link of the version you would like in the "Size & Link" column. Please note that when downloading files, depending on the size, you may experience a download delay before the entire PDF will appear on your screen.
| Preview | Description | Download & Item Number |
|---|---|---|
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Making Home Possible See how the California Housing Finance Agency can get you into your first home! |
Paper Size: 11x11 English
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CalHFA VA Program This flyer provides a summary, features and benefits of the CalHFA VA program. Flyer options include:
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Paper Size: 8.5x11 #HO10X
English
#HO10X-SPA
Spanish
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CalHFA USDA Program This flyer provides a summary, features and benefits of the CalHFA USDA program. Flyer options include:
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Paper Size: 8.5x11 #HO10X
English
#HO10X-SPA
Spanish
|
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Lending Heroes Flyer This flyer provides a general summary of benefits for using a CalHFA loan and reasons why our programs are affordable, dependable and possible. Hand out this flyer at your event to help you become a homebuyer's lending hero. Flyer options include:
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Paper Size: 8.5x11
#HO101
English
Lending Heroes Fillable Co-brand Flyer #HO101-SPA
Spanish
Lending Heroes Spanish Fillable Flyer Lending Heroes Spanish Fillable Co-brand Flyer HO101-KOR
Korean
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CalPLUS w/ ZIP Flyer This flyer provides a summary, features and benefits of the CalPLUS w/ ZIP first mortgage, FHA and Conventional programs. Flyer options include:
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Paper Size: 8.5x11
#HO10A
English
#HO10A-SPA
Spanish
CalPLUS w/ ZIP Spanish Fillable Flyer
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MyHome Assistance Program (MyHome) Flyer This flyer provides a summary, features and benefits of the MyHome assistance program. Flyer options include:
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Paper Size: 8.5x11 #HO10B
English
#HO10B-SPA
Spanish
|
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Limited 203(k) Program This flyer provides a summary, features and benefits of the Limited 203(k) program. Flyer options include:
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Paper Size: 8.5x11 #HO10A
English
#HO10D-SPA
Spanish
|
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HUD 184 Option This flyer provides a summary, features and benefits of the HUD 184 Option. Flyer options include:
|
Paper Size: 8.5x11 #HO10X
English
|
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CalHFA and Listing Agents: a Great Team! Flyer Provides a brief introduction to CalHFA product benefits to Listing Agents. |
Paper Size: 8.5x11 #HO60
English
|
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5 Easy Steps to Buying Your First Home Flyer A plain-language guide to the basic steps of homebuying, geared to the first-time homebuyer. |
Paper Size: 8.5x11
#HO21
English
5 Easy Steps flyer (139KB)
#HO21-SPA
Spanish
5 Easy Steps Spanish flyer (140KB) |
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Home Financing For Disaster Victims This flyer provides a summary, features and additional benefits for this program. |
Paper Size: 8.5x11 #HO10A
English
Disaster Victims Fillable Flyer #HO10-SPA
Spanish
|
| Preview | Description | Download & Item Number |
|---|---|---|
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Loan Submission, Review and This step by step chart displays the process of a loan file from reservation to purchase. |
Paper Size: 8.5x11
#HO54
English
CalHFA Flowchart (96kb) |
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Conventional Loan Programs Matrix View details of all Conventional programs on one page. |
Paper Size: 8.5x14
REV 05/01/20
English
Conventional Matrix (189kb) |
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Government Loans Matrix View details of all Government Loans on one page. |
Paper Size: 8.5x14
REV 05/01/20
English
Government Matrix (137kb) |
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Sign Rider #1 Sign Rider Designs are intended for real estate professionals. |
#Sign Rider 1
English
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Loan Scenario Calculator
The Scenario Calculator helps you compare CalHFA loans to determine what loan scenario works best for your client.
News & Updates
Latest Bulletins
Program Bulletin #2020-08 - Updated Income Limits for All CalHFA First and Subordinate Mortgages
Program Bulletin #2020-07 - Elimination of Sales Price Limits
Program Bulletin #2020-06 - Updated Debt-to-Income Ratio Requirements for All Borrowers
Latest Enews Announcements
Enews 06/11/20: CalHFA's June At-Home Update With Molly Ellis
Enews 06/02/20: CalHFA Offices Will Be Closed Tuesday, And Staff Are Working Remotely
Enews 06/01/20: CalHFA Is Conducting Business During Protests
Enews announcements can be found on our Archived Page
