CalHFA uses a network of hundreds of loan officers

Single Family Leads Program | Sales Tools & Marketing Materials | Homebuyer Education

CalHFA uses a network of hundreds of loan officers to help market and sell its loan products to low to moderate income homebuyers. These loan officers must work for one of our CalHFA Approved Lenders or broker loans through them. We have a Preferred Loan Officer program for our superstars, as well as marketing materials to help spread the word about the work we do. Please browse around for more information.

Single Family Leads Program

The California Housing Finance Agency receives hundreds of phone calls and web hits every month, and in the past has directed callers and web visitors to branch offices of CalHFA Approved Lenders. In order to better serve potential homebuyers, CalHFA has implemented the CalHFA Single Family Leads Program to direct callers to qualified CalHFA Loan Officers.

Visit the Lead Program page for details.

Sales Tools & Marketing Materials

CalHFA produces many collateral pieces to both inform homebuyers and help our lending partners with the CalHFA process. Many of the pieces are in downloadable format for convenient printing. Take a look at what we have to offer!

Visit the Sales Tools & Marketing Materials page for details.

Homebuyer Education Requirement

CalHFA firmly believes that homebuyer education and counseling is critical to the success and happiness of a homeowner, and requires homebuyer education and counseling for first-time homebuyers using a CalHFA program.

Who has to take this Homebuyer Education and Counseling course?

Only one occupying first-time borrower on each loan transaction.

How do I take this education and counseling course?

ONLINE: eHome's eight-hour Homebuyer Education and Counseling course is the only online course accepted by CalHFA. (fee: $99) Other online courses like Frameworks and HomeView are not acceptable because they do not provide a one-hour, 1-on-1 counseling follow-up session.

IN-PERSON or VIRTUAL: Live Homebuyer Education and Counseling in-person or virtually though NeighborWorks America or any HUD-Approved Housing Counseling Agency
(fee: varies by agency)